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What is Customer Relationship Management, and do you need it?

Every single business needs to manage the relationship with their customers. Even if you never meet your customers, or even know who they are, you still need to manage that relationship. A business survives by selling products and providing services to customers, in exchange for some form of revenue. You may have just one customer, or many thousands. Who ever that customer is, the relationship needs to be cared for to ensure your business continues to function.